{"id":3455,"date":"2014-02-14T17:39:26","date_gmt":"2014-02-14T16:39:26","guid":{"rendered":"https:\/\/imaginario27.com\/proyectos\/imagchine27-nueva-identidad-visual-corporativa-2014\/"},"modified":"2020-05-06T17:56:55","modified_gmt":"2020-05-06T15:56:55","slug":"imagchine27-nueva-identidad-visual-corporativa-2014","status":"publish","type":"project","link":"https:\/\/imaginario27.com\/de\/projekte\/imagchine27-nueva-identidad-visual-corporativa-2014\/","title":{"rendered":"Imagchine27 &#8211; Neue korporative Identit\u00e4t 2014"},"content":{"rendered":"<div id=\"jig1\" class=\"justified-image-grid jig-90a1ed43203e96bcd1c2d7056b9ead70 jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig1-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/identidad-imagchine27-2014-libro-cuadrado-abierto.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fidentidad-imagchine27-2014-libro-cuadrado-abierto-1024x614.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Imagchine27 - Neue korporative Identit\u00e4t 2014 - Identit\u00e4t\" width=\"733\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Imagchine27 - Neue korporative Identit\u00e4t 2014 - Identit\u00e4t<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/identidad-imagchine27-2014-evolucion-logos.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fidentidad-imagchine27-2014-evolucion-logos-1024x797.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Imagchine27 - Neue korporative Identit\u00e4t 2014 - Logo Entwicklung\" width=\"565\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Imagchine27 - Neue korporative Identit\u00e4t 2014 - Logo Entwicklung<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/identidad-imagchine27-2014-ipad.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fidentidad-imagchine27-2014-ipad-1024x785.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Imagchine27 - Neue korporative Identit\u00e4t 2014 - iPad\" width=\"573\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Imagchine27 - Neue korporative Identit\u00e4t 2014 - iPad<\/p><\/li><\/ul><\/noscript><\/div>\n<p>Mit der Erstellung des neuen Online Portfolio musste die korporative Identit\u00e4t \u00fcberpr\u00fcft werden.<\/p>\n<p>Der neue Vorschlag von Imagotype (wenn das Symbol und der Name einer Marke separat funktionieren k\u00f6nnen) entsteht aus dem Versuch von einer Vereinfachung des alten Logos. W\u00e4hrend des Vereinfachungsprozesses auf der Suche nach einem Symbol f\u00fcr kleine Gr\u00f6ssen habe ich eine neue L\u00f6sung entdeckt. Ich habe den runden mit dem kopff\u00f6rmigen Hohlraum entfernt und habe es in sich in einer Kopfform verwandelt. Die Zahnr\u00e4der wurden auch vereinfacht. Jedoch fand ich das Symbol nicht genug personal und darum entschied ich meine eigene Kopfsilhouette zu nehmen. Mit diesem Wechsel hat das Symbol an Personalit\u00e4t gewonnen.<\/p>\n<p>Andererseits sah die vorherige Schriftart (eine bearbeitete <em>Impact<\/em>) zu steif aus und ermittelte nicht die Sensation die das Imagotype eigentlich \u00fcbertragen sollte (Dynamismus und Vielf\u00e4ltigkeit). Deswegen entschied ich meine eigene Schriftart mit dem Namen\u00a0<em>Imagchinario27 type, <\/em>dessen Benutzung ausschliesslich auf das Logo reduziert war,\u00a0zu erstellen. So habe ich das Imagotype in etwas viel mehr Pers\u00f6nliches und Einzigartiges verwandelt.<\/p>\n<p>Die korporative Farben haben sich auch ganz leicht wegen Druckprobleme ge\u00e4ndert. Vorher benutzte ich ein dunkel Rot das ein bisschen zu dunkel war und das beim Drucken fast Schwarz wurde und so verlor ich dabei die Rote Farbe die ich eigentlich wollte. \u00a0Die hellgraue Farbe, die vorher als Hintergrund benutzt wurde, ersetzte ich durchWeiss um Frische und Innovation zu vermitteln.<\/p>\n<p>Um die neue Identit\u00e4t zu vollst\u00e4ndigen habe ich eine Font Family namens <em>Boxed font<\/em>\u00a0gekauft um die\u00a0<em>Vollkorn <\/em>zu begleiten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit der Erstellung des neuen Online Portfolio musste die korporative Identit\u00e4t \u00fcberpr\u00fcft werden. Der neue Vorschlag von Imagotype (wenn das Symbol und der Name einer Marke separat funktionieren k\u00f6nnen) entsteht aus dem Versuch von einer Vereinfachung des alten Logos. W\u00e4hrend des Vereinfachungsprozesses auf der Suche nach einem Symbol f\u00fcr kleine Gr\u00f6ssen habe ich eine neue [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3443,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[62],"project_tag":[],"class_list":["post-3455","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-korporative-identitat-design","clientes-imaginario27","formatos-horizontales-format"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Imagchine27 - Neue korporative Identit\u00e4t 2014 - Imaginario27<\/title>\n<meta name=\"description\" content=\"Mit der Erstellung des neuen Online Portfolio musste die korporative Identit\u00e4t f\u00fcr Imagchine27 \u00fcberpr\u00fcft werden und so eine bessere...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginario27.com\/de\/projekte\/imagchine27-nueva-identidad-visual-corporativa-2014\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imagchine27 - Neue korporative Identit\u00e4t 2014 - Imaginario27\" \/>\n<meta property=\"og:description\" content=\"Mit der Erstellung des neuen Online Portfolio musste die korporative Identit\u00e4t f\u00fcr Imagchine27 \u00fcberpr\u00fcft werden und so eine bessere...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imaginario27.com\/de\/projekte\/imagchine27-nueva-identidad-visual-corporativa-2014\/\" \/>\n<meta property=\"og:site_name\" content=\"Imaginario27\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-06T15:56:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/identidad-imagchine27-2014-libro-cuadrado.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1322\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imaginario27.com\\\/de\\\/projekte\\\/imagchine27-nueva-identidad-visual-corporativa-2014\\\/\",\"url\":\"https:\\\/\\\/imaginario27.com\\\/de\\\/projekte\\\/imagchine27-nueva-identidad-visual-corporativa-2014\\\/\",\"name\":\"Imagchine27 - 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