The proposal was about creating a sketch about a possible visit card for a marriage psychologist. The idea had to be simple and had to transmit significance clearly.
To change the idea of the visit card completely, I decided to translate the symbolic idea of the visit card to another object, which represents this idea too.
Under the concept ‘marriage psychology’ we understand avoiding breaking-offs, securing marriages, healing relationships, etc. I opted for the idea of security and chose a key as the main concept. Keys are carried in key rings and they are very varied. I take advantage of this to incorporate the information on a leather piece.