{"id":12985,"date":"2024-08-10T12:18:11","date_gmt":"2024-08-10T10:18:11","guid":{"rendered":"https:\/\/imaginario27.com\/?post_type=project&p=12985"},"modified":"2024-08-10T19:25:01","modified_gmt":"2024-08-10T17:25:01","slug":"onboard-sports-travel-for-board-riders-native-ios-app","status":"publish","type":"project","link":"https:\/\/imaginario27.com\/en\/projects\/onboard-sports-travel-for-board-riders-native-ios-app\/","title":{"rendered":"Onboard – Sports Travel for Board Riders – Native iOS App"},"content":{"rendered":"

As part of my Master’s in UI\/UX at Nuclio Digital School, I worked alongside Laia Garcia Cambero, Andr\u00e9s Isiegas, Gabriel Mart\u00ednez Cabrera, Sonia Alarc\u00f3n Segarra<\/strong>, and Mar\u00eda Luc\u00eda Artigas<\/strong> on a group project developed from October 2023 to April 2024. Using Figma, we created the prototype for a native iOS application called Onboard – Sports Travel for Board Riders.<\/p>\n

Onboard<\/strong> is a community-driven tool designed to plan sports trips involving boards, enabling users to find destinations that match their personal preferences and offering a personalized and satisfying travel experience from planning to return. The app allows users to post and share pins and trips, enriching the platform with community-driven experiences and recommendations.<\/p>\n

The project’s development went through several key phases: research, product strategy, UX design, UI design, and UX evaluation (user testing).<\/p>\n

Onboard Preview – Figma Prototype<\/h2>\n

\"Screens-<\/a><\/p>\n

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Discover the interactive Figma prototype<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n
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Additional information:<\/strong> Click and drag to experience the Figma prototype. A mouse is required; it does not work with a trackpad.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Generative UX Research<\/h2>\n

In this initial stage of the project, we introduced the chosen theme through the mind map process and presented our archetype Alex, along with their user persona and sports journey. Additionally, we explained how the interviews provided us with valuable insights and prepared a survey for validation.<\/p>\n

Mind map<\/h3>\n

\"Mind<\/a><\/p>\n

Problem definition<\/h3>\n

The problem we have chosen to address encompasses the entire planning and experience related to board sports travel, including activities such as surfing, windsurfing, wing foiling, kitesurfing, snowboarding, and wakeboarding<\/strong>.<\/p>\n

Target audience<\/h3>\n

Our target audience consists of men and women aged 30 to 45<\/strong>, athletes of various skill levels (both amateur and professional), who participate in board sports and reside in Europe.<\/p>\n

Desk research<\/h3>\n

We researched the market and selected a brief summary of the main competitors, based on the criteria that our potential users consider when planning their sports trips.<\/p>\n

\"Desk<\/a><\/p>\n

Interviews<\/h3>\n

To gather insights, we defined a study group and conducted interviews with potential users aged 30 to 45.<\/p>\n

\"Interviews<\/a> \"Interviews<\/a><\/p>\n

Empathy map<\/h3>\n

\"Empathy<\/a><\/p>\n

User persona<\/h3>\n

\"User<\/a> \"Targets<\/a><\/p>\n

Customer journey map<\/h3>\n

Now that we know Alex, their personality, interests, goals, and frustrations, we present their experience in sports travel: how it begins, the phases they go through, and what happens when their adventure ends, and they return home.<\/p>\n

\"Customer<\/a> \"Emotions<\/a><\/p>\n

Insights for validation<\/h3>\n

Thanks to the steps taken so far, we have been able to compile a list of potential insights pending validation:<\/p>\n