{"id":2730,"date":"2012-08-06T10:37:53","date_gmt":"2012-08-06T08:37:53","guid":{"rendered":"https:\/\/imaginario27.com\/proyectos\/logotipo-smackbass\/"},"modified":"2020-05-03T11:34:04","modified_gmt":"2020-05-03T09:34:04","slug":"smackbass-logotype","status":"publish","type":"project","link":"https:\/\/imaginario27.com\/en\/projects\/smackbass-logotype\/","title":{"rendered":"Smackbass logotype"},"content":{"rendered":"<p><iframe title=\"Smackbass intro logo\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/1HRGjudjMHo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><strong>Smackbass<\/strong> is a musical producer team formed by Ignacio Garc\u00eda and Juan Pablo Gonz\u00e1lez. They produce beats together and sell them on www.beats4s.com. The logotype they wanted had to be composed in a simple way and using a typhography without curves and with a thick body. I was searching for different typographies, but I wanted a unique and personalised result and to get this I decided to create the lettering of the name myself.<\/p>\n<p>To be able to identify the logotype in another way, I created an icon to accompany or represent the name.<\/p>\n<p>As far as the composition of the logotype is concerned, I based my idea on piano keys. In addition, the aestheic of the logotype had to transmit hardness, firmness, aggressiveness (positive) and dynamism.<\/p>\n<p>Regarding the icon, it had to be related to the aesthetic of the name, so I used the same line direction as the name ones. It represents a keyboard.<\/p>\n<h2>Versiones<\/h2>\n<h2><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/SMACKBASS-logo-neg-y-pos.png\" data-lbwps-width=\"1064\" data-lbwps-height=\"534\" data-lbwps-srcsmall=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/SMACKBASS-logo-neg-y-pos-300x151.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2714 lazyload\" data-src=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/SMACKBASS-logo-neg-y-pos.png\" alt=\"Versions - Smackbass logotype\" width=\"1064\" height=\"534\" data-srcset=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/SMACKBASS-logo-neg-y-pos.png 1064w, https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/SMACKBASS-logo-neg-y-pos-980x492.png 980w, https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/SMACKBASS-logo-neg-y-pos-480x241.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1064px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1064px; --smush-placeholder-aspect-ratio: 1064\/534;\" \/><\/a><\/h2>\n<h2>Sketches<\/h2>\n<div id=\"jig1\" class=\"justified-image-grid jig-3e4d24e050c37a95c10c0def3408092d jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig1-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/smackbass-logo-bocetos-4.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fsmackbass-logo-bocetos-4-1024x1004.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Sketch 1 - Smackbass logotype\" width=\"448\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Sketch 1 - Smackbass logotype<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/smackbass-logo-bocetos-5.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fsmackbass-logo-bocetos-5-1024x767.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Sketch 2 - Smackbass logotype\" width=\"587\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Sketch 2 - Smackbass logotype<\/p><\/li><\/ul><\/noscript><\/div>\n<h2>The studio<\/h2>\n<div id=\"jig2\" class=\"justified-image-grid jig-eb0c16280b1e74d345d888fcae3e74b9 jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig2-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/smackbass-studio1.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fsmackbass-studio1-1024x559.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Studio 1 - Smackbass logotype\" width=\"806\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Studio 1 - Smackbass logotype<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/smackbass-studio2.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fsmackbass-studio2-1024x559.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Studio 2 - Smackbass logotype\" width=\"806\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Studio 2 - Smackbass logotype<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/smackbass-studio3.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fsmackbass-studio3-1024x559.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Studio 3 - Smackbass logotype\" width=\"806\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Studio 3 - Smackbass logotype<\/p><\/li><\/ul><\/noscript><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Smackbass is a musical producer team formed by Ignacio Garc\u00eda and Juan Pablo Gonz\u00e1lez. They produce beats together and sell them on www.beats4s.com. The logotype they wanted had to be composed in a simple way and using a typhography without curves and with a thick body. I was searching for different typographies, but I wanted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2711,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[108,61],"project_tag":[],"class_list":["post-2730","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-audiovisual-projects","project_category-corporate-identity-design","clientes-others","formatos-horizontal-format"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smackbass logotype - Imaginario27<\/title>\n<meta name=\"description\" content=\"Smackbass produce beats and sell them on www.beats4s.com. The logotype they wanted had to be composed in a simple way and using a typhography...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginario27.com\/en\/projects\/smackbass-logotype\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smackbass logotype - Imaginario27\" \/>\n<meta property=\"og:description\" content=\"Smackbass produce beats and sell them on www.beats4s.com. 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