{"id":2802,"date":"2012-12-02T14:59:25","date_gmt":"2012-12-02T13:59:25","guid":{"rendered":"https:\/\/imaginario27.com\/proyectos\/logotipo-creadores-de-la-memoria\/"},"modified":"2020-05-03T17:15:48","modified_gmt":"2020-05-03T15:15:48","slug":"logotype-creadores-de-la-memoria","status":"publish","type":"project","link":"https:\/\/imaginario27.com\/en\/projects\/logotype-creadores-de-la-memoria\/","title":{"rendered":"Logotype Creadores de la Memoria"},"content":{"rendered":"

At the moment of publishing the new album\u00a0Creadores de la Memoria<\/strong>, this revolutionary rap band from Miranda de Ebro (Spain) was looking for a more serious logotype, because their old one was created provisionally.<\/p>\n

To get a unique result, I decided to create a lettering just for the logo. This way, any typography could simulate it. After some experimients drawing sketches, I proceeded to its digitalisation.<\/p>\n

Obviously, this logo had to reflect the ideas from their songs, in which they do a contemporary social behaviour critic with the purpose of provoking a change or revolution. While I was researching and trying out with the possible solutions, I came across the idea of the reversed social pyramid. I mean, the social pyrimid, where the ruling class stays at the top of the pyramid and the working class at the bottom.<\/p>\n

\"Social<\/p>\n

During a revolution, the working class rebells against the ruling class and takes control of the situation by putting itself over them at the top of the pyramid.<\/p>\n

Summing-up, I wanted to transmit the idea of a revolution, a concept which Creadores de la Memoria refers to many times in their songs.<\/p>\n

At the end, the logotype was added to the\u00a0‘No podemos seguir as\u00ed<\/strong>‘ (We can’t continue this way) artwork.<\/p>\n

Sketches<\/h2>\n

\"Sketches<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

At the moment of publishing the new album\u00a0Creadores de la Memoria, this revolutionary rap band from Miranda de Ebro (Spain) was looking for a more serious logotype, because their old one was created provisionally. To get a unique result, I decided to create a lettering just for the logo. This way, any typography could simulate […]<\/p>\n","protected":false},"author":1,"featured_media":2792,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[61],"project_tag":[],"class_list":["post-2802","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-corporate-identity-design","clientes-creadores-de-la-memoria","formatos-horizontal-format"],"yoast_head":"\nLogotype Creadores de la Memoria - Imaginario27<\/title>\n<meta name=\"description\" content=\"At the moment of publishing the new album\u00a0Creadores de la Memoria, this revolutionary rap band from Miranda de Ebro (Spain) was looking for a logotype...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginario27.com\/en\/projects\/logotype-creadores-de-la-memoria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logotype Creadores de la Memoria - 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