{"id":3197,"date":"2014-02-13T09:46:08","date_gmt":"2014-02-13T08:46:08","guid":{"rendered":"https:\/\/imaginario27.com\/proyectos\/el-arquitecto-modernista-proyecto-experimental\/"},"modified":"2020-05-05T10:16:14","modified_gmt":"2020-05-05T08:16:14","slug":"the-modernist-architect-experimental-project","status":"publish","type":"project","link":"https:\/\/imaginario27.com\/en\/projects\/the-modernist-architect-experimental-project\/","title":{"rendered":"The modernist architect &#8211; Experimental project"},"content":{"rendered":"<p>This experimental project relied on the creation of several modernist-styled packagings. The developed items were a contact card, a A4 document with iPAD containable folder (scaled version), a CD\/DVD sleeve and a calendar.<\/p>\n<h2>Modernist style<\/h2>\n<p>It is an artistic movement which took place at the end of the 19th century and was also known as &#8220;Art Nouveau&#8221;. In its time it supposed a style breaking way in relation to the conventional styles of his epoch. Modernist works make use of floral elements, woman&#8217;s beauty and sensuality, nature-based colours and thick outlines.<\/p>\n<div id=\"jig1\" class=\"justified-image-grid jig-86115ce253cf42c722f966d71aa83232 jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig1-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/modernismo1.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fmodernismo1-787x1024.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Modernist style 1 - The modernist architect - Experimental project\" width=\"338\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Modernist style 1 - The modernist architect - Experimental project<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/modernismo2.jpg\" title=\"modernismo2\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fmodernismo2.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Modernist style 2 - The modernist architect - Experimental project\" width=\"223\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Modernist style 2 - The modernist architect - Experimental project<br\/>modernismo2<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/modernismo3.jpg\" title=\"modernismo3\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fmodernismo3.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Modernist style 3 - The modernist architect - Experimental project\" width=\"634\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Modernist style 3 - The modernist architect - Experimental project<br\/>modernismo3<\/p><\/li><\/ul><\/noscript><\/div>\n<h2>Floral texture<\/h2>\n<p>The texture, which was used to keep visual uniformity in each project element, was created with real flowers which were previously selected, painted, dried and finally digitalized by scanner. The floral texture share space with a kind of grid which make reference to the architect work.<\/p>\n<div id=\"jig2\" class=\"justified-image-grid jig-499d45a1d06382cd6c70a06bd162a6f4 jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig2-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/arquitecto-modernista-hojas-escaneadas.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Farquitecto-modernista-hojas-escaneadas-627x1024.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Floral elements - The modernist architect - Experimental project\" width=\"269\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Floral elements - The modernist architect - Experimental project<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/arquitecto-modernista-fondo-floral.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Farquitecto-modernista-fondo-floral-1024x751.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Floral background - The modernist architect - Experimental project\" width=\"599\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Floral background - The modernist architect - Experimental project<\/p><\/li><\/ul><\/noscript><\/div>\n<h2>Contact card<\/h2>\n<p>It is about a rectangular-shaped telescope which contains 2 opalux windows. I chose this material because of his capacity to sharp and blur the vision. If we try to look through the opalux and bring something closer or move it away from us, we will see a sharping and blurring effect. This feauture was very useful for me to make me possible to play with a linear-moving panel which contains the logo on the one side and on the other personal information. This way we can see different kind of information depending on the window we look through.<\/p>\n<div id=\"jig3\" class=\"justified-image-grid jig-7a58fca8a4d38d008f4fd0ba5c76d44c jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig3-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/arquitecto-modernista-tarjeta-contacto-1.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Farquitecto-modernista-tarjeta-contacto-1-1024x768.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Contact card 1 - The modernist architect - Experimental project\" width=\"586\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Contact card 1 - The modernist architect - Experimental project<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/arquitecto-modernista-tarjeta-contacto-2.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Farquitecto-modernista-tarjeta-contacto-2-1024x768.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Contact card 2 - The modernist architect - Experimental project\" width=\"586\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Contact card 2 - The modernist architect - Experimental project<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/arquitecto-modernista-tarjeta-contacto-4.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Farquitecto-modernista-tarjeta-contacto-4-1024x768.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Contact card 4 - The modernist architect - Experimental project\" width=\"586\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Contact card 4 - The modernist architect - Experimental project<\/p><\/li><\/ul><\/noscript><\/div>\n<h2>Folder<\/h2>\n<p>The mockup scaled folder is a kind of prototype which can be able to transport an iPAD and A4 documents. By folding up it becomes pyramidal and enable us to see the iPAD screen and have on hand the A4 sheets.<\/p>\n<div id=\"jig4\" class=\"justified-image-grid jig-518eededc389db89fda3dcf620e21762 jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig4-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/arquitecto-modernista-carpeta-3.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Farquitecto-modernista-carpeta-3-1024x768.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Folder 3 - The modernist architect - Experimental project\" width=\"586\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Folder 3 - The modernist architect - Experimental project<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/arquitecto-modernista-carpeta-2.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Farquitecto-modernista-carpeta-2-1024x768.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Folder 2 - The modernist architect - Experimental project\" width=\"586\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Folder 2 - The modernist architect - Experimental project<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/arquitecto-modernista-carpeta-5.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Farquitecto-modernista-carpeta-5-1024x859.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Folder 5 - The modernist architect - Experimental project\" width=\"524\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Folder 5 - The modernist architect - Experimental project<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/arquitecto-modernista-carpeta-7.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Farquitecto-modernista-carpeta-7-1024x768.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Folder 7 - The modernist architect - Experimental project\" width=\"586\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Folder 7 - The modernist architect - Experimental project<\/p><\/li><\/ul><\/noscript><\/div>\n<h2>CD\/DVD sleeve<\/h2>\n<p>Relies on a paper folding technique and by closing it, it becomes flower-shaped.<\/p>\n<div id=\"jig5\" class=\"justified-image-grid jig-4224133d553928b97d2c8aba419cad9f jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig5-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/arquitecto-modernista-funda-cd-1.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Farquitecto-modernista-funda-cd-1-1024x768.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"CD packaging - The modernist architect - Experimental project\" width=\"586\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">CD packaging - The modernist architect - Experimental project<\/p><\/li><\/ul><\/noscript><\/div>\n<h2>Calendar<\/h2>\n<p>The concept borns from the parking disc and works similarly. By rotating the different wheels we can change the date.<\/p>\n<div id=\"jig6\" class=\"justified-image-grid jig-aa1c9b54be9574e99807e558f114686b jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig6-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/reloj-parking.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Freloj-parking.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Parking clock - The modernist architect - Experimental project\" width=\"489\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Parking clock - The modernist architect - Experimental project<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/arquitecto-modernista-calendario-1.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Farquitecto-modernista-calendario-1-1024x695.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Calendar 1 - The modernist architect - Experimental project\" width=\"648\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Calendar 1 - The modernist architect - Experimental project<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/arquitecto-modernista-calendario-3.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Farquitecto-modernista-calendario-3-1024x768.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Calendar 3 - The modernist architect - Experimental project\" width=\"586\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Calendar 3 - The modernist architect - Experimental project<\/p><\/li><\/ul><\/noscript><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This experimental project relied on the creation of several modernist-styled packagings. The developed items were a contact card, a A4 document with iPAD containable folder (scaled version), a CD\/DVD sleeve and a calendar. Modernist style It is an artistic movement which took place at the end of the 19th century and was also known as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3168,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[61,102],"project_tag":[],"class_list":["post-3197","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-corporate-identity-design","project_category-handcraft","clientes-imaginario27","formatos-horizontal-format"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The modernist architect - Experimental project - Imaginario27<\/title>\n<meta name=\"description\" content=\"This experimental project relied on the creation of several modernist-styled packagings for a ficticious architect. 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