{"id":3454,"date":"2014-02-14T17:39:26","date_gmt":"2014-02-14T16:39:26","guid":{"rendered":"https:\/\/imaginario27.com\/proyectos\/imagchine27-nueva-identidad-visual-corporativa-2014\/"},"modified":"2020-05-06T17:56:32","modified_gmt":"2020-05-06T15:56:32","slug":"imagchine27-new-corporate-identity-2014","status":"publish","type":"project","link":"https:\/\/imaginario27.com\/en\/projects\/imagchine27-new-corporate-identity-2014\/","title":{"rendered":"Imagchine27 &#8211; New corporate identity 2014"},"content":{"rendered":"<div id=\"jig1\" class=\"justified-image-grid jig-90a1ed43203e96bcd1c2d7056b9ead70 jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig1-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/identidad-imagchine27-2014-libro-cuadrado-abierto.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fidentidad-imagchine27-2014-libro-cuadrado-abierto-1024x614.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Imagchine27 - New corporate identity 2014 - Identity\" width=\"733\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Imagchine27 - New corporate identity 2014 - Identity<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/identidad-imagchine27-2014-evolucion-logos.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fidentidad-imagchine27-2014-evolucion-logos-1024x797.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Imagchine27 - New corporate identity 2014 - Logo evolution\" width=\"565\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Imagchine27 - New corporate identity 2014 - Logo evolution<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/identidad-imagchine27-2014-ipad.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fidentidad-imagchine27-2014-ipad-1024x785.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Imagchine27 - New corporate identity 2014 - iPad\" width=\"573\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Imagchine27 - New corporate identity 2014 - iPad<\/p><\/li><\/ul><\/noscript><\/div>\n<p>With the creation of the new online portfolio it was also necessary to revise the corporate identity.<\/p>\n<p>The new imagotype (when brand symbol and name are able to work separately)\u00a0proposal rise from the try of simplification of the old logo. During the synthesis process when, I was looking for the adaptation of the symbol for small sizes, I bump into a new solution.\u00a0I removed the rounded part of the symbol and converted the previous head-shaped hollow in a head shape. The gears were simplified too. Although, it was not enough personal for me, so I decide to use my own head silhouette. This change engaged the symbol with respect to personality.<\/p>\n<p>Besides, the previous type was a modified <em>Impact<\/em> which resulted to rigid for what the imagotype had to transmit in reality which was dynamic and variety. \u00a0For this reason I decided to create my own typography called\u00a0<em>Imagchinario27 type<\/em>\u00a0only thought for this use. This way the imagotype would be much more personal and unique.<\/p>\n<p>The corporate colours were modified too because of printing problems. The previous color which I had chosen was a red maroon a bit to dark which got darkened after printing converting itself in nearly black color. So the red color I wanted got always lost. The previous-used bright grey was replaced by a white color to confer a more fresh and innovative sensation.<\/p>\n<p>To complete the new identity I bought a font family called\u00a0<em>Boxed font<\/em>\u00a0to accompany the\u00a0<em>Vollkorn <\/em>font<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the creation of the new online portfolio it was also necessary to revise the corporate identity. The new imagotype (when brand symbol and name are able to work separately)\u00a0proposal rise from the try of simplification of the old logo. During the synthesis process when, I was looking for the adaptation of the symbol for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3442,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[61],"project_tag":[],"class_list":["post-3454","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-corporate-identity-design","clientes-imaginario27","formatos-horizontal-format"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Imagchine27 - New corporate identity 2014 - Imaginario27<\/title>\n<meta name=\"description\" content=\"With the creation of the new online portfolio it was also necessary to revise the corporate identity for Imagchine27. The new imagotype, when brand...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginario27.com\/en\/projects\/imagchine27-new-corporate-identity-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imagchine27 - New corporate identity 2014 - Imaginario27\" \/>\n<meta property=\"og:description\" content=\"With the creation of the new online portfolio it was also necessary to revise the corporate identity for Imagchine27. 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