{"id":4420,"date":"2016-07-31T17:29:26","date_gmt":"2016-07-31T15:29:26","guid":{"rendered":"https:\/\/imaginario27.com\/proyectos\/intervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa\/"},"modified":"2020-05-11T18:24:46","modified_gmt":"2020-05-11T16:24:46","slug":"intervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa","status":"publish","type":"project","link":"https:\/\/imaginario27.com\/en\/projects\/intervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa\/","title":{"rendered":"Creative urban intervention &#8211; Micropolitic action &#8211; The creative projection"},"content":{"rendered":"<div id=\"jig1\" class=\"justified-image-grid jig-959d1e8a71e74c189486b3fe7f4f4f9b jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig1-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/intervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa-1.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fintervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa-1-1024x576.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - 1\" width=\"782\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - 1<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/intervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa-2.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fintervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa-2-1024x576.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - 2\" width=\"782\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - 2<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/intervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa-3.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fintervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa-3-1024x576.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - 3\" width=\"782\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - 3<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/intervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa-4.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fintervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa-4-1024x576.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - 4\" width=\"782\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - 4<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/intervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa-5.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fintervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa-5-1024x576.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - 5\" width=\"782\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - 5<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/intervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa-6.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fintervencion-creativa-urbana-accion-micropolitica-la-proyeccion-creativa-6-1024x576.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - 6\" width=\"782\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - 6<\/p><\/li><\/ul><\/noscript><\/div>\n<p>The aim of this &#8220;Design sociology&#8221; subject project was the creation of a creative intervention in an urban environment.<\/p>\n<p>In order to do this work, I took inspiration from the light projection with painted light bulbs. Nevertheless, I did not desire just a simple projection, so I decided to add a lettering to the scene. I wanted to play with color light projection and shadows.<\/p>\n<div id=\"jig2\" class=\"justified-image-grid jig-8ce936cef41df1c5ee611bb9febe0421 jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig2-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-inspiracion-1.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fla-proyeccion-grafica-inspiracion-1-1024x683.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - Inspiration 1\" width=\"659\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - Inspiration 1<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-inspiracion-2.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fla-proyeccion-grafica-inspiracion-2.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - Inspiration 2\" width=\"440\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - Inspiration 2<\/p><\/li><\/ul><\/noscript><\/div>\n<h2>The development of the creative urban intervention<\/h2>\n<p>This project has two basic parts: The light source and the shadow-projecting object, which is in this case a hand-cutted lettering.<\/p>\n<h3>The light source<\/h3>\n<p>The light source was finally a lamp to which I applied a paint brush design using lacquer bulbs. The chosen colours are red, green and blue, because they mean the RGB color light-based system.<\/p>\n<p>In order to explain the aim of this intervention to the people, I added a label to the lamp with the following description:<\/p>\n<blockquote><p>We, the graphics designers, are the creative solution to the daily visual communication problems. We get creative ideas from where it seems to be nothing to find and everything is dark.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<div id=\"jig3\" class=\"justified-image-grid jig-9f9d0871623f2f1751b859747f0ebf1a jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig3-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-proceso-1.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fla-proyeccion-grafica-proceso-1-1024x576.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - Process 1\" width=\"782\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - Process 1<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-proceso-2.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fla-proyeccion-grafica-proceso-2-1024x576.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - Process 2\" width=\"782\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - Process 2<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-proceso-3.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fla-proyeccion-grafica-proceso-3-1024x576.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - Process 3\" width=\"782\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - Process 3<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-proceso-4.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fla-proyeccion-grafica-proceso-4-1024x576.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - Process 4\" width=\"782\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - Process 4<\/p><\/li><\/ul><\/noscript><\/div>\n<h3>The lettering<\/h3>\n<p>On the other hand you can find the lettering that shows the sentence &#8220;Proyectamos creatividad donde solo existe oscuridad&#8221; (We project creativity where only darkness exists). The first step was the creation of the composition in Illustrator using the font &#8220;Selima&#8221; from Jroh Creative and the second step was the printing and the cutting.<\/p>\n<div id=\"jig4\" class=\"justified-image-grid jig-bfc5e1c90eb702f0a019b39ff7b2530a jig-preset-global jig-source-wp-gallery\"><div class=\"jig-clearfix\"><\/div><noscript id=\"jig4-html\" class=\"justified-image-grid-html\" data-lazy-src=\"skiplazyload\" data-src=\"skipunveillazyload\"><ul><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-proceso-5.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fla-proyeccion-grafica-proceso-5-1024x576.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - Process 5\" width=\"782\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - Process 5<\/p><\/li><li><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-proceso-6.jpg\"><img decoding=\"async\" src=\"https:\/\/imaginario27.com\/wp-content\/plugins\/justified-image-grid\/timthumb.php?src=https%3A%2F%2Fimaginario27.com%2Fwp-content%2Fuploads%2F2020%2F05%2Fla-proyeccion-grafica-proceso-6-1024x576.jpg&amp;h=440&amp;q=90&amp;f=.webp\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - Process 6\" width=\"782\" height=\"440\" \/><\/a><p class=\"jig-HTMLdescription\">Creative urban intervention - Micropolitic action - The creative projection - Process 6<\/p><\/li><\/ul><\/noscript><\/div>\n<h3>The scene<\/h3>\n<p>It was necessary to do this intervention in a place with two near opposite walls and so I chose an underpass. In one wall I would fix the lamp, in the other you would be able to see the shadow projection and between them I would hang the lettering from the roof.<\/p>\n<p><a href=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-proceso-boceto.jpg\" data-lbwps-width=\"1600\" data-lbwps-height=\"900\" data-lbwps-srcsmall=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-proceso-boceto-300x169.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4399 lazyload\" data-src=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-proceso-boceto.jpg\" alt=\"Creative urban intervention - Micropolitic action - The creative projection - Sketch\" width=\"1600\" height=\"900\" data-srcset=\"https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-proceso-boceto.jpg 1600w, https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-proceso-boceto-1280x720.jpg 1280w, https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-proceso-boceto-980x551.jpg 980w, https:\/\/imaginario27.com\/wp-content\/uploads\/2020\/05\/la-proyeccion-grafica-proceso-boceto-480x270.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/900;\" \/><\/a><\/p>\n<h2>Audiovisual project<\/h2>\n<p>In addition to take several photos, Alberto Bravo Vera also helped me to shoot some short audiovisual scenes where the lamp was being moved and which created very interesting effects in the projection.<\/p>\n<p><iframe title=\"Acci\u00f3n micropol\u00edtica - La proyecci\u00f3n gr\u00e1fica\" width=\"1080\" height=\"608\" data-src=\"https:\/\/www.youtube.com\/embed\/m30KupjyeME?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2>Conclusions<\/h2>\n<p>Through this work, I wanted as a graphic designer to communicate to the people the essence of my job, meaning the contribution of creative solutions (the light projection) where there are no creative ideas (the darkness).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The aim of this &#8220;Design sociology&#8221; subject project was the creation of a creative intervention in an urban environment. In order to do this work, I took inspiration from the light projection with painted light bulbs. Nevertheless, I did not desire just a simple projection, so I decided to add a lettering to the scene. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4408,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[108,51],"project_tag":[],"class_list":["post-4420","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-audiovisual-projects","project_category-lettering-design","clientes-imaginario27","formatos-horizontal-format","tipos_seleccion-featured-projects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative urban intervention - Micropolitic action - The creative projection - Imaginario27<\/title>\n<meta name=\"description\" content=\"Creative urban intervention which has being used later to create a photo and audiovisual report. 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