Imagchinario27 typography

Imagchinario27 typography

14. February 2014

A type created for the new logotype of my new corporate identity 2014.

It deals with a very legible typography because the logo has to be perfectly discernible at small sizes. Therefore the x height has been increased, due to the fact that types with higher x height seems to be visually bigger and are more distinguible at small sizes. It is a serif steampunk and neo-victorian styled type.

The character collection is limited because it was designed specifically for the new Imagchine27 logo. Right now it will be used for this cause but maybe in the future it could be converted into a typography for headings and large text blocks.

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