The new music album from Badko “Aquí y ahora”(Right here, right now) was released in a 110 units limited edition digipack format in November 2013. The digipack includes a double-side poster which replace the standard stapled booklet.
This album has being announced through the shortfilm “Aquí y ahora” and the introduction video. The announced key message was “live the moment”.
So the artwork design was something happy and alive. Basically, two different graphics coexist inside the music album and on the one side we can find a sunny landscape and on the other side the photo token by Alberto Bravo Vera. The landscape is a VUE render. Both graphics can be compared with energy and calm.
This project needed to show certain degree of quality in the physical part but being as economical as possible at the same time. Printing directly on a digipack was a problem because of the price, so it resulted more expensive than the Jewel Box standard format. The assumed solution was to remove the print on digipack and use blank formats to print afterwards the design on a paper sleeve. This coated matte paper sleeve was later glued over the blank digipack.
The 135 g/m2 coated glossy paper double-side poster replaces the typical booklet to give the work a plus on originality. Owing to the fact of being inside the digipack, it had to be fold by cleave because is recommendable for such kind of paper weights in order to avoid ink break ups. Besides, the poster enables a double positioning play inside the digipack, being capable to show at first the name of the music album or the logo.
Poster
VUE
