I am happy about introducing to you my latest product design creation. It is about Ruschobik, a german Rubik’s Cube shaped chocolate just for wealthy pockets. Ruschobik is available in 3 flavours: caviar, white truffle and champagne. In addition, this ficticiuos chocolate brand counts with some chocolate powder mini-dispensers for cafes and pubs.
Besides the original packaging, I have developed some second versions for public sales and dispensers for minimalist people. Each chocolate pack contains 27 chocolate cubes, shaping this way the 3-squares per file Rubik’s Cube (3*3*3 = 27).
About the ficticious brand
Ruschobik, name of the ficticious brand, can be understood as a composition of two meanings. If you split the word in syllables it can be understood much better:
RU-SCHO-BIK
On the one hand the syllables RU and BIK take as a reference the phisical shape of the chocolate (Rubik’s Cube). On the other hand the syllable SCHO is related to the german term Schokolade(chocolate).
Chocolate features and the Rubik’s Cube shape reason
The chocolate is available in the three above described tastes (caviar, white truffle and champagne). These 3 flavours were chosen regarding the fact that the product is focused on a wealthy target. The chocolate, besides being edible, counts with other features like the one which decreases anxiety, depression, etc. Furthermore, it also provides carbohydrates which oxygenate the brain and this way increase agility. This last feauture was very useful to connect the idea with the Rubik’s Cube because this game helps to increase mental agility.
Minidispenser
Apart from the public sale format, this product includes some dispensers for cafes and pubs. These rectangle shaped packs contain 3 cubic capsules adhered each one to the contiguous. Each of them contain chocolate powder with one of the three above described flavours (1 flavour per capsule), covered by their respectives aluminium taps which can be removed individually so the consumer would mind choose 1 or more types of chocolate as complement for the coffee.
Other peculiarities
The packs have been designed in order to provide an easier solution for the extraction of the chocolate cubes by the consumer. In the first version I developed something like an elevator so the consumer is able to pull them up with the finger as a cluster. In the second version, the blocks have to be pushed out with the finger, sliding them along the trays. The chocolate blocks have been engraved typographically with the brand name letters. This way you can join them together upon a table and build the name Ruschobik.
V1
V2
Sketches
